The Apprentice – Week Five

4 Nov

This week was all about the boardroom.

Don’t get me wrong, the task was still entertaining and gave us plenty of opportunities to laugh at the hapless muppets, but it was pretty predictable stuff. Paloma’s epic self-immolation was the only surprise in the heavy-handedly edited episode.

The focus on Apollo over Synergy signalled they were headed for a date with disaster. Either nothing genuinely went wrong for Liz and her team or it was edited out to focus our attention on Apollo. The same can be said for Alex. As soon as Paloma told him he would be responsible for the promotional pitch, we knew he was headed for the boardroom.

I completely agreed with Lord Sugar – Paloma was clearly covering her back and looking who to pass the buck to. Of course, Alex was an absolute fool and has no business calling himself a “retail guru”, but ultimately, Paloma was the project manager and had to take responsibility for losing out on the sparkly dresses that made so much moolah.

Just like last week, the losers lost the task because they lost out on the best product. Apollo’s flat response to Liquorice meant they were stuck with the environmentally-friendly range, which unfortunately, was not wallet-friendly (or nice in any way what so ever).

Still, boring Chris (as opposed to Scouse Christopher) tried his best to sell the godawful dress made of ties. Perhaps he tried a little too hard, as he came across as leery and insincere rather than complimentary. Still, he obviously knows best as he managed to palm it off to a willing customer.

I may well be going mad (induced by the realisation getting a Masters degree is actually hard work), but Stuart Baggs – The Brand – was actually pretty funny this week. I’m amazed he’s lasted this long considering his hideous first impression, but he’s actually done the smart thing and skulked in the background. Hopefully he will fail in spectacular fashion soon though.

I have also deduced that it is perfectly acceptable to have a mini-crush on Jamie. Posh, good looking and not that horrible (these words will surely come back to haunt me) – he’s the best we’ve got really. Although he displayed a worrying level of snobbery and ignorance of ‘the North’ this week. I spent three of the best years of my life in Manchester and anyone who disses it gets minus points straightaway.

Next week’s episode looks far better than this week’s for two reasons.

1) It is the standard advertising task, which is inevitably hilarious and cringeable in equal measures.

2) My friend is in it! We caught a glimpse of her in the preview, as part of the judging audience for the team’s adverts (she used to work in the industry before giving all the glamour up for life as a magazine journo). She promises gossip galore once it’s aired, but she won’t spoil it for us. And I’m glad. There’s nothing so horrid as knowing the outcome before the event.



5 Responses to “The Apprentice – Week Five”

  1. Tim November 4, 2010 at 10:22 pm #

    Oh God, I’d forgotten about the tissue ads – genius!

    I’m really looking forward to next week. Partly because it’s my favourite task of all, and partly because I just need a break from the constant selling tasks – it feels a bit repetitive, even if it is a different candidate who implodes every week.

    • Telly Helly November 5, 2010 at 12:14 am #

      I agree, you were spot on in your post about all the tasks being selling – whatever happened to variety being the spice of life? I LOVE the advertising eps, hands down the best episodes in every series. That I can think of right now, anyway.

  2. Stacey November 10, 2010 at 2:22 pm #

    I too have a little crush on Jamie. Minus 10 cool points when he made those comments about our beloved Manchester tho!


  1. The Apprentice – Week Six « Telly And Tea - November 11, 2010

    […] the ad agency looked on, variously bemused and insulted (or in the case of my friend, highly amused), it wasn’t entirely clear who would walk out of the boardroom and into the […]

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