The Apprentice – Week Six

11 Nov

Sing along with me: duh duh duh duh duh duh duh duh duh duh duh duh duh duuuuuuuuuuuuuuuuh.

The Apprentice was back on form this week. Despite another predictable exit, the advertising task (always a gem) ensured it didn’t feel like a totally wasted hour.

It was clear from the outset our favourite Retail Guru would get the finger. Why else would they show him spouting nonsense about apple pies if not? Oh that’s right. BECAUSE IT’S RIDICULOUS. I did wonder for a brief spell if sappy Laura (the polo neck is back!) might get the chop as all she seems to do is moan, whinge and generally behave like a 12 year old girl who isn’t used to not getting her own way. But no, much like Paloma, Alex got carried away in the boardroom and was rapidly hoisted by his petard (that shout is brilliantly lampooned here).

Alex deserved to go. He was the PM and should have been in charge for the major decisions of the task: choosing the name, bottle and directing the tv ad. Did he do any of those things? Err….. no. He went with the awful name (with weird connotations), hideous masculine bottle (with a woman on the front) and as for the ad… As Laura rightly pointed out, it’s not a good idea to have a child holding a bottle of chemicals which is explicitly warned against on the actual product.

Oh dear.

At least Apollo’s ad was mildly amusing. The only thing that raised a laugh for the OctoKleen was the ‘actress”s appalling acting. Sexist innuendo aside (I’m not the only one who found the 8 hands instead of 2 slogan inappropriate), just what was the point in the dodgy costume? Until the ad, Synergy were winning…well, I wouldn’t say tentacles down, but it was a clear lead. The sheer retrogressive cheek of Christopher soon turned that around.

As the ad agency looked on, variously bemused and insulted (or in the case of my friend, highly amused), it wasn’t entirely clear who would walk out of the boardroom and into the ever-present black cab.

Kudos to Nick for some of the best lines last night. My favourite has to be the one about Synergy jumping on the octopus idea:

“like a tramp on chips”

Brilliant, and a fine point to end proceedings here.


If you haven’t seen this though, do so now. It will change your life:

2 Responses to “The Apprentice – Week Six”

  1. Tim November 12, 2010 at 9:38 am #

    It was a catastrophic sequence of bad/non-decisions,wasn’t it? Apparently Alex is now back with his old company working as some kind of marketing consultant. (I fear for his clients.)

    He struck me as a typical PR kind of guy – he had a snappy way with words, and generally knew the right thing to say, but behind the veneer and the textbook theorising there was very little actual substance or (un)common sense.

    Christopher Farrell – lucky boy. Say no more.

    • Helen S November 12, 2010 at 2:28 pm #

      YES! Alex was so style over substance. A little worrying to hear he’s back (although no longer unemployed, hurray!).

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