The Apprentice – Series 7, Episode Two

12 May

Image courtesy of domanske (click for Flickr link)

Who knew elephants sounded like dogs barking, eh?

The Beeb has well and truly treated us this week, with not one but TWO episodes of The Apprentice, ensuring that we all get nicely suckered in. It’ll make the wait until next week excruciating, but what a way to grab our attention.

In the second of this week’s episodes, teams Logic and Venture (names as reminiscent of Lynx as ever) had to create, develop and market an app that would set the world’s smartphones on fire. Or, you know, be incredibly offensive or mind-numbingly boring. I was just as surprised as you at which turned out to be more popular.

Of course, it was the global appeal of a distressed baby that swung it for the girls, although app-solutely everybody thought the girls were headed for a showdown with the Lord. Yet despite their lack of marketing (unless you count those exquisite gloves Edna sported) and passion for the idea, The Apprentice delivered one of those 180s that we still seemingly haven’t got used to.

I must admit – I’m having trouble with the ladies. There’s Melody, Edna, Susan and….erm… the blonde northern one? The young blonde? Someone called Helen…and er….some others…. Perhaps it’s just because the focus has been on the losing team thus far, but the men in the competition have left a greater impression on me so far. I’m sure this will swap around by next week – from the preview it looked like the teams were mixed up a bit next week. I’m looking forward to getting to know all the candidates better and having a favourite.

Was Alex the right man for the chop? I think so – with this series’ prize of investment from Alan, the qualities he’s looking for have shifted slightly. Whereas before it was often the quietest voices who went on to win, this year’s winner needs to show gumption and chutzpah. Alex didn’t. He also seemed devoid of a sense of humour on You’re Fired, unlike gracious – if misguided – Edward.

Oh – I’ve spotted another lookalike. Loving your suggestions – keep them coming!

Jim Eastwood


2 Responses to “The Apprentice – Series 7, Episode Two”

  1. Tim May 14, 2011 at 8:53 pm #

    This task annoyed me a bit, because it was all about Wired – the one place where the teams could really get good access to the all-important US market. Which meant that Edna’s atrocious presentation had next to no impact at all. She’s clearly this year’s Melissa Cohen (but without the Sydney Opera House haircut) – useless, arrogant and a winner as a PM in spite of her efforts rather than because of them. She’ll crash and burn soon enough.

    Sugar’s definitely looking for different qualities this season. Which is why he seems to like Leon – on the face of it, he’s not up to much, but he has at least set up his own business. (Although I await the revelation that it is actualy an unsuccessful business that was set up with daddy’s money. I’m just saying.)

    • Helly May 14, 2011 at 11:42 pm #

      Nice to hear from you, I’ve been reading your blog but haven’t had the time to articulate a useful comment this week!

      Good point re the new Melissa Cohen – I KNEW her presentation reminded me of someone, but I couldn’t put my finger on it.

      I like the fact that he’s looking for different people, I think it will give the show a bit more unpredictability (not a word, should be)!


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