Tag Archives: Magazines

The Apprentice – Series 7, Episode 7

19 Jun

See, cos it's replacing what's hip! Geddit?

The Apprentice is the gift that keeps on giving. The past couple of weeks have been gems, with enough hilarity and stupidity to last My Family (the sitcom, not to be confused with, you know, my actual relatives) a lifetime.

Now, I must admit to perhaps finding this week’s task – creating and pitching a ‘freemium’ magazine to advertisers – so excruciating because I have just come to the end of studying for a Masters degree in Magazine Journalism. Not only have I worked in the trade and studied the business, but also had to (for an assessment earlier in the year) create and pitch a magazine to a panel of professionals in the industry. It was so Apprentice-y, we used to commandeer ‘the boardroom’ in the journalism department and would put our phones on speaker to talk to each other. C’mon, we had to make the most of a potentially terrifying situation.

My point is, this is only the second time I have watched the show with any kind of insider knowledge that would help me on my task (the other was when they had to make skincare products – I used to work at smelly emporium Lush). Armed with this insight, I had even more reason to smirk and guffaw as the doofuses made error after error.

But never mind that. Is Natasha the most irritating woman in Britain? Yeah? Because, you know, yeah, she’s like, yeah, really annoying. Yeah? And the way she talks, yeah, she’s quite bullying, yeah, and a bit of an arse, yeah? It’s a shame her team won because she could do with taking down a peg or two – not least because she was an AWFUL PM who didn’t listen to her team.

Hip Replacement should have won with little effort. Apart from a hideous name and absurd execution, the basic concept was spot on. Brands would be able to target their market, who have lots of lovely disposable income, and help launch what could be a potentially goldmine in brand extensions such as events and book clubs, etc. But no. Creepy Jim got it all oh-so-wrong. There is absolutely no doubt that he should have got the chop – especially after his appalling behaviour in the boardroom. Not that Glenn would have been around much longer, but his firing did stink of unfair dismissal under the circumstances.

Next week is the annual Apprentices Abroad episode, and again I have a personal connection as I lived in Paris for 9 months as part of my (undergraduate) degree in French and English. I can’t WAIT to see how the assembled fools make a right bordel de merde out of the task.